taia Corner™ for retailers

Better drinks. Simple to serve. More ways to sell.

A compact beverage program designed for existing retailers — without turning your store into a full café.

A plain store counter before, and the same counter as a taia Corner after

The opportunity

New drink occasions from the customers you already have.

Coffee, matcha and fruit drinks that pair with the food you already sell — one more reason for every visit to include a drink.

Vietnamese

Bánh mì · Phở · Bún

+ Vietnamese Bold or Coconut Cloud

Western

Croissant · Sandwich · Bagel

+ Vietnamese Bold or Matcha Latte

Asian

Dim Sum · Bibimbap · Pad Thai

+ Vietnamese Bold, Matcha or a Refresher

One brand, three formats

A menu that fits your location.

Bright taia Corner with a botanical mural and colourful drinks

DISCOVER

For discovery & destination visits

Signature coffee, colourful matcha, fruit refreshers and seasonal creations.

Calm taia Corner counter with matcha and plants

BALANCE

For thoughtful everyday choices

Tea and matcha, adjustable sweetness on selected drinks, and fruit-led choices.

Busy taia Corner with staff serving drinks to customers

FLOW

For daily repeat visits

Familiar coffee, matcha, everyday refreshers and quick food pairings.

Concept illustrations. Setup varies by location.

Operations

Simple to learn. Consistent to serve.

Exact measurements for every recipe
Recipe cards + short training clips
Quality checkpoints built in
Costing and suggested pricing provided
Ingredient and allergen guidance

Your existing team prepares the drinks — no dedicated barista and no espresso machine needed.

Measuring a drink base on a scale — 1 Measure

Adding water to a measured drink base — 2 Add

Serving a finished iced coffee — 3 Serve

The menu

Curated at launch. Rotated over time.

Enough variety to create discovery — without inventory sprawl.

BOLD BEAN

Coffee

Vietnamese Bold · Salted Velvet · Coconut Cloud

REAL LEAF

Matcha & Tea

Matcha Latte · Strawberry Matcha · Hojicha

BRIGHT FRUIT

Coffee Cherry Refreshers

Coffee Cherry Refresher

BOTANICAL

Caffeine-Free Botanicals

Evening Ease · Ginger Bright · Roasted Root

Two ways to start

Choose the program that fits your store.

Partner Program

You buy, you sell, you keep more.

Buy approved ingredients at agreed partner pricing
Operate sales through your own store
5% of net taia drink sales funds menu, training and marketing support

Managed Corner

We invest first, you operate.

$0 setup cost and no inventory purchase
taia funds core beverage equipment and starter inventory
You provide space, staff and preparation, and keep 40% of net drink sales

Both programs include menu, training and marketing support. Funding, revenue sharing and operating responsibilities differ by program and are defined in the agreement. Program terms are subject to store assessment.

What your store needs

Small footprint. Simple setup.

Counter space — about 3–4 feet near the service area.
Basic equipment — hot water, fridge access for milk, a blender only for selected drinks.
Your existing team — trained by us; no barista needed.
Startup investment — depends on the program; confirmed after your store assessment.

Croissants served with iced coffee and iced matcha

How it works

Your store launch and ongoing support.

SelectFocused launch menu + combos
ConfigureSKUs, pricing, recipes
TrainTeam training + test orders
LaunchSampling + promotion
Measure30/60/90-day review
DecideOptimize or expand

Recipes & ideas

Recipes, seasonal ideas, combos and product updates.

Training

Simple to learn

Recipe cards, short clips, quality checkpoints and onboarding.

Marketing

Ready to promote

Starter assets, campaigns, store listing and local activation ideas.

Data

Know what works

Agreed sales snapshots and recommendations (depends on your POS).

Next step

Let’s build your taia Corner.

Book a 20-minute store assessment. Tell us a little about your store and we’ll get back to you.

taia trademark filed with CIPO · Eurofins ingredient testing underway.